Northern Lights

“Multi-platform” is today’s media buzzword.  Computer games spawn feature films.  TV programmes launch music careers. Social networks form the new hubs for boutique video content.  How does a media industry that traditionally recruited and trained along clearly demarcated and segmented channels find the talent to develop the ideas of tomorrow?
From now on they may be graduates of a new four week industry-based training programme being developed for Northwest Vision and Media in partnership with some of the biggest names in the media sector in the North West: the BBC, McCann Erickson Communications House, Onteca and Made in Manchester. (continue reading…)